Privacy Policy
This Privacy Policy explains how Bee Kind Reimagined collects, uses, stores and protects personal information when you visit our website, make a purchase, contact us or otherwise interact with our business.
Who we are
Bee Kind Reimagined is operated by Shaun Hillier and Madeleine Bell as a UK business partnership.
Our business address is 17 Caithness Drive, Wallasey, CH45 7PN, UK.
We are responsible for deciding how and why personal information collected through this website is used. In data protection law, this means we act as the data controller for that information.
This website is operated using the Wix platform. You can contact us using the details provided on our Contact & Enquiries page.
Personal information we collect
Depending on how you use our website or contact us, we may collect personal information including:
• your name;
• email address and other contact details you choose to provide;
• delivery and billing information when you place an order;
• information about products you purchase or enquire about;
• information you include in an enquiry, bespoke commission request or other message;
• payment-related information needed to process a transaction, although we do not normally receive or store your full payment-card details ourselves;
• account information if you create a customer account; and
• technical information generated when you use the website, such as device, browser, IP address and cookie or analytics information where applicable.
We only aim to collect personal information that is relevant and reasonably necessary for the purpose for which it is being used.
If you create a member account or use account-based features, we may collect and store information associated with your account, such as your name, email address, profile information and account activity.
If you participate in our loyalty or rewards programme, we may also process information about points or rewards earned, redeemed or adjusted, together with relevant purchase and account activity needed to operate the programme.
If you interact with our blog or other website features that allow you to submit content, we may collect the information you choose to provide, such as a display name, comment or other submitted content.
If you subscribe to our newsletter or other marketing communications, we may collect your name and email address together with your marketing preferences, consent and unsubscribe records.
How we collect your information
We may collect personal information directly from you when you:
• submit our Contact & Enquiries form;
• contact us by email, telephone, WhatsApp or social media;
• place an order through the website;
• create or use a customer account;
• ask about a product, fabric creation or bespoke commission; or
• otherwise provide information to us directly.
Some technical information may also be collected automatically when you use the website through cookies, analytics tools and the technologies used to operate the Wix website. More information about this will be provided in our Cookie Policy.
How and why we use your information
We may use personal information to:
• respond to enquiries and discuss products, fabric creations or bespoke commissions;
• provide quotes or other information you request before placing an order;
• process, fulfil and manage orders;
• arrange delivery and deal with returns, refunds or customer-service issues;
• maintain customer accounts where this feature is used;
• keep business, tax and transaction records where required;
• prevent fraud, misuse, spam or other security problems;
• operate, maintain and improve the website and understand how it is used;
• communicate with you about an existing order, enquiry or service; and
• send marketing communications where we have a valid lawful basis to do so.
We do not use personal information for purposes that are incompatible with the reason it was originally collected without first considering whether another lawful basis is required.
We may also use personal information to:
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create and manage member accounts;
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operate any loyalty or rewards programme and provide earned benefits;
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administer blog comments or other user-submitted website content where these features are enabled;
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send newsletters and other marketing communications where you have requested them or where another lawful basis for doing so applies; and
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record and respect your marketing and communication preferences.
Our lawful bases for using personal information
We rely on different lawful bases depending on why we are using personal information:
Contract — where processing is necessary to take steps at your request before entering into a contract, such as providing a quote, or to fulfil an order or commission you have placed with us.
Legal obligation — where we need to keep or use information to comply with legal requirements, including accounting, tax, consumer-protection or other statutory obligations.
Legitimate interests — where using information is reasonably necessary for running and protecting our business, responding to ordinary enquiries, preventing fraud or misuse, improving our services or administering the website, provided those interests are not overridden by your rights and interests.
Consent — where we specifically ask for your permission, for example for certain marketing communications or non-essential cookies where consent is required. You can withdraw consent at any time.
Who we share information with
We do not sell personal information.
Where necessary for the purposes described in this Privacy Policy, we may share personal information with:
• Wix and service providers used to operate, host and secure this website;
• payment service providers used to process website transactions;
• postal, courier and delivery providers where information is needed to fulfil an order;
• email, telephone, WhatsApp or social-media service providers where you choose to communicate with us through those services;
• accounting, bookkeeping or professional advisers where information is reasonably necessary for business, tax or legal purposes; and
• government bodies, regulators, law-enforcement authorities or other organisations where disclosure is required or permitted by law.
Service providers should only receive the information reasonably necessary for the service they provide and may have their own legal responsibilities for how they use personal information.
International data transfers
Some of the organisations that help us operate this website and provide our services may process or store personal information outside the United Kingdom.
Our website is operated using Wix. Wix states that personal information may be stored or processed in several locations around the world and that it uses recognised legal mechanisms and safeguards for international transfers.
Where we are responsible for making a restricted international transfer of personal information, we will take appropriate steps to ensure that the transfer complies with UK data protection law. Depending on the circumstances, this may include relying on UK adequacy regulations or recognised contractual safeguards such as the UK International Data Transfer Agreement or the UK Addendum to approved contractual clauses.
The aim of these safeguards is to ensure that personal information continues to receive an appropriate level of protection when it is processed outside the UK.
How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting any legal, accounting, tax or reporting requirements.
The length of time we keep information depends on what it relates to. For example:
• enquiry and correspondence records are kept for as long as reasonably necessary to answer the enquiry and deal with any relevant follow-up;
• order, payment and transaction records may be kept for longer where they form part of our accounting, tax or business records;
• customer-account information may be kept while an account remains active and will be reviewed when it is no longer required;
• marketing preferences may be retained for as long as necessary to honour your choices, including a record that you have opted out where appropriate; and
• cookie and analytics information is retained according to the type of cookie or service involved.
As a UK business partnership, we are required to retain certain business records for tax purposes. HMRC generally requires business records to be kept for at least five years after the relevant 31 January Self Assessment filing deadline.
We periodically review the personal information we hold and delete or anonymise information that we no longer reasonably need, unless we are required or permitted to retain it for longer.
Cookies and website analytics
This website uses cookies and similar technologies. Cookies are small data files stored on your device that can help a website operate correctly, remember settings, maintain security and, where permitted, provide information about how the website is used.
Wix places certain essential cookies that are necessary for security, stability and core website functions. The website may also use functional, analytics or marketing cookies depending on the features and services we enable.
We intend to use a cookie consent system that allows visitors to accept or reject non-essential cookies and to change their choices later. Non-essential cookies and scripts that require consent should not be activated until the appropriate consent has been given.
We may use Wix Analytics to understand information such as website traffic, page usage and visitor interactions. Where analytics cookies require consent, analytics information will only be collected in accordance with the visitor’s cookie choices.
More detailed information about the cookies used by this website, their purposes and how long they remain on a device will be provided in our Cookie Policy.
Marketing communications
We may occasionally send marketing communications about Bee Kind Reimagined products, services, events or offers where we have a valid lawful basis to do so.
For marketing by email, text message or similar electronic methods, we will follow the Privacy and Electronic Communications Regulations (PECR) as well as UK data protection law.
We may rely on your consent where you have actively chosen to receive marketing from us. Where the law allows, we may also use the “soft opt-in” for existing customers to send marketing about our own similar products or services, provided we collected your contact details directly during a sale or negotiation for a sale, gave you a clear opportunity to opt out when we collected them, and include an easy way to opt out in every subsequent marketing message.
We will not treat an ordinary enquiry, contact-form submission or request for information as consent to receive marketing.
You can ask us to stop sending marketing at any time using the unsubscribe or opt-out method provided in the message, or by Contacting Us directly.
Where you subscribe to our newsletter or otherwise consent to receive marketing emails, we will use your contact details to send the communications you requested. You can unsubscribe at any time using the unsubscribe option provided in our emails or by contacting us.
We keep appropriate records of marketing preferences, consent and opt-outs so that we can demonstrate and respect your choices.
How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
• using secure, password-protected business accounts and devices;
• limiting access to personal information to people who reasonably need it for business purposes;
• using reputable service providers with appropriate security measures;
• keeping software, systems and account security settings under review;
• using secure website connections and encrypted transmission where supported; and
• reviewing security incidents and taking appropriate action where necessary.
This website is hosted on Wix. Wix states that Wix websites use HTTPS and SSL to encrypt information transmitted between a visitor’s browser and the website.
No online service can be guaranteed completely secure. We therefore regularly review the way we handle personal information and aim to use security measures appropriate to the type of information involved and the risks presented.
Your data protection rights
Under UK data protection law, you have a number of rights concerning your personal information. The rights that apply can depend on the circumstances and the lawful basis on which we are using your information.
Depending on the circumstances, these may include:
• the right to be informed about how we collect and use your personal information;
• the right of access to personal information we hold about you;
• the right to rectification if information we hold about you is inaccurate or incomplete;
• the right to erasure of your personal information in certain circumstances;
• the right to restrict processing in certain circumstances;
• the right to data portability in certain circumstances;
• the right to object to certain uses of your personal information, including an absolute right to object to its use for direct marketing; and
• rights relating to certain forms of automated decision-making and profiling where these apply.
Where we rely on your consent, you also have the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
These rights are not all absolute and exemptions may apply in some circumstances. If you make a rights request, we may need to ask for enough information to confirm your identity and understand your request.
How to contact us about your information
If you would like to exercise a data protection right, ask a question about how we use your personal information or raise a data protection concern, please contact Bee Kind Reimagined using the details on our Contact & Enquiries page.
You can also write to us at Bee Kind Reimagined, 17 Caithness Drive, Wallasey, CH45 7PN, UK.
Please provide enough information for us to understand your request and identify the information concerned. We may ask for additional information where reasonably necessary to confirm your identity or clarify your request.
If you wish to make a formal data protection complaint, please make it clear that your concern relates to data protection so that we can deal with it under our data protection complaints process.
We will acknowledge a data protection complaint within 30 days of receiving it and will take appropriate steps to investigate it, keep you informed where necessary and provide an outcome without unnecessary or unjustifiable delay.
How to complain
We would appreciate the opportunity to resolve any concerns about how we use your personal information, so please Contact Us first if you believe we have not handled your information in accordance with data protection law.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.
Information Commissioner’s Office
Website: ico.org.uk
The ICO recommends raising the matter with the organisation concerned first. If you remain dissatisfied, you should normally raise your complaint with the ICO within three months of your last meaningful contact with us about the issue.
Changes to this Privacy Policy
We will review this Privacy Policy regularly and update it when necessary to reflect changes in our website, services, legal requirements or the way we use personal information.
Where a change materially affects how we use personal information, we will take reasonable steps to bring the change to the attention of people affected where appropriate.
Last updated: 26 August 2026